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"Werner Erhard create a cult

from cliches"
 

You'll love this one.


In the 70's Werner Erhard led this "est" movement into the million dollar range by spreading his combination of eastern wisdom mixed with pithy zen koan -like phrases.


Personally, I like what est (and it's current form of "Landmark Forum") taught and think it's a fine cult to model.

It teaches taking personal responcibility to an extreme.

Here is a list of Werner Erhard quotes that were past around at the end of his est trainings in pamphet form.
This comes straight out of NLP and likely has been used on you by sales people and bosses without you even knowing it.

 

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"Erhard Aphorisms" PDF




 

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